Bel-Air Athletics, the sports-inspired streetwear brand owned by Will Smith, and DJ D-Nice are collaborating for a limited edition Club Quarantine hoodie, which will benefit the CDC Foundation Combat Coronavirus Fund.
The hoodie will be $75 and available on the Bel-Air Athletics website beginning this Saturday, April 4.
The hoodie will be available for purchase at the start of DJ D-Nice’s Club Quarantine Instagram Live set, where he will wear it.
“It’s truly special to collaborate with Will and Bel-Air Athletics on this initiative,” DJ D-Nice said. “This is a unique opportunity for us to take our passion for entertainment, fashion, and connecting people, and use it to support our healthcare professionals in a meaningful way. They are the true heroes on the front lines of this battle against COVID-19.”
“DJ D-Nice’s Club Quarantine sets have become a unifying form of entertainment during this unprecedented time,” said Samyr Laine, the Bel-Air Athletics Brand General Manager. “In that spirit of unity, the Bel-Air Athletics team is thrilled to partner with D-Nice on this endeavor that will support our courageous healthcare professionals as they combat COVID-19.”
Bel-Air Athletics is a sports-inspired clothing brand that celebrates competition, the inclusiveness of fan hood, and the stories, styles, and culture born out of sport. The brand is part of Westbrook Inc., which is Jada Pinkett Smith and Will Smith’s holding company that was formed to execute the Smith Family’s global content and commerce businesses.