Music

Rolling Loud Broadcasts Twitch Partnership to Launch Digital Music Festivals



Rolling Loud and Twitch are partnering to current the latter’s first ever music content material partnership, bringing the favored hip-hop pageant on-line.

With music occasions presently on maintain in a lot of the world, Twitch will host Rolling Loud’s first digital occasion in a sequence of three festivals. The primary will probably be streamed on Sept. 12 and 13 solely on Twitch, and will probably be adopted by extra occasions later down the road. Rolling Loud has promised to convey some high-profile stars to carry out on the occasions, with over 5 hours of dwell performances throughout every day.

“Streaming on Twitch transports viewers right into a dwell live performance environment and creates an expertise for artists to work together with followers in methods solely potential on Twitch,” stated Will Farrell-Inexperienced, Twitch’s Head of Music Content material. “As in-person live shows are placed on maintain, we’re working to create an unbelievable backstage surroundings that followers can entry from anyplace on the planet. Rolling Loud has a strong group of hip-hop followers, and we’re thrilled to accomplice with them for a primary of its variety occasion that can convey their unbelievable dwell music model to life.” 

The digital music festivals aren’t the one side of the partnership, nevertheless, as Rolling Loud will broadcast weekly content material beginning on Sept. 1. “That includes content material that intersects hip-hop, style, meals, artwork, and gaming cultures, Rolling Loud is making a digital hub for probably the most devoted and excitable fanbases in music,” the corporate revealed on Monday. Recurring reveals set to be broadcast on Rolling Loud’s Twitch channel embody the podcast The Rotation, a six-month lengthy freestyle competitors sequence entitled Obtained Bars?, and Loud Gaming, which is able to put skilled players up in opposition to artists and athletes. 

“At Rolling Loud, our core enterprise lies in exchanging vitality with followers. The artist places out the vitality, the followers give it proper again to the artist—it’s an entire energy alternate. That’s what a live performance, and extra particularly Rolling Loud, is,” added Rolling Loud co-founder and co-CEO Tariq Cherif. “Once we deliberate to convey Rolling Loud to the digital expertise, we wanted to discover a accomplice that would assist create that vitality alternate and perceive the core DNA of Rolling Loud. It solely made sense to accomplice with Twitch—a service that thrives off of dwell engagement with followers and champions a various assortment of creators.” 

Look out for extra from Rolling Loud and Twitch’s partnership, together with a line-up for the primary digital music pageant from them, quickly. Get extra information right here.



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